Types of Guest in Hotel: A Guide for Hoteliers

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Successful hotel management isn’t just about intuition; it’s about understanding your clientele. By analyzing guest profiles and recognizing the patterns of different types of hotel guests, hotels unlock the power to adapt their strategies.

This data-driven approach allows for personalized offers, targeted marketing, and ultimately, a guest experience that truly resonates.

So in this post we will discuss the different types of guest in Hotel with what make happy by your service.

Different types of Guest in Hotel

1. Business traveler

The business their primarily goal for work-related purposes.

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Their trips are often company-funded and focused on tasks like:

  • Attending meetings or conferences
  • Sales visits and client interactions
  • Training or professional development
  • Setting up new business operations

Businessman walking in hotel lobby with suitcase and using his smart phone. Male business traveler in hotel hallway with

Characteristics

Purpose-driven: Their primary focus is on business tasks and meetings.

Efficiency-minded: They value swift processes, minimizing time spent on logistics.

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Tech-reliant: High-speed internet and suitable workspaces are essential.

Appreciates convenience: Quick service and problem-solving are highly valued.

Tip for service them

Streamlined check-in/out: Provide options like mobile check-in or express checkout to save time.

In-room work areas: Ensure rooms have well-lit desks, comfortable chairs, ample outlets, and perhaps even printers.

Reliable, high-speed internet: This is non-negotiable for virtual meetings and work communication.

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Grab-and-go breakfast options: Cater to those who need a quick bite before early meetings.

Partnerships with nearby businesses: Consider connections with co-working spaces, printing services, or local restaurants for delivery options.

Quiet rooms: Offer rooms away from elevators or high-traffic areas to minimize distractions.

Loyalty programs: Business travelers frequently return; reward them with perks.

Gym access: Help them maintain workout routines to combat travel fatigue.

2. The Leisure Traveler

A leisure traveler is a types of hotel guest who travels primarily for personal enjoyment, relaxation, or exploration. This contrasts with business travelers.

Vacation Beach Summer Holiday Concept. Silhouette beautiful woman relaxing in swimming pool on summer beach resort watching sunset.

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Characteristics

Relaxation-focused: They seek a break from their daily routine and want to unwind.

Experience-driven: They desire to explore new places, cultures, cuisines, and activities.

Diverse Interests: Leisure travelers encompass a wide spectrum – couples on romantic getaways, solo adventurers, families seeking fun, seniors desiring cultural immersion, and more.

May be Flexible: Depending on their purpose, they might have more open travel schedules compared to business travelers.

Tips for service them

Highlight local attractions: Emphasize unique experiences, tours, museums, natural wonders, or cultural events near your hotel.

Promote amenities: Showcase facilities that enhance relaxation and enjoyment: pools, spas, fitness centers, restaurants, or entertainment options.

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Offer packages: Create attractive bundles that combine accommodation, local activities, dining options, or special experiences.

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Partner with tour companies: Collaborate with local tour operators to offer convenient and curated excursions.

Emphasize Value: While not always budget-focused, leisure travelers seek good value for money and appreciate feeling they are getting a special experience.

3. The Family Traveler

Family travelers are groups traveling together that include at least one adult and one child. They could be nuclear families (parents and their children), extended families (including grandparents, aunts, uncles), or even groups of friends traveling with children.

young family march across the shot pulling their suitcases as they look like they're heading for the airport , or hotel. the little boy at the front is rushing so much his hat has blown off . The family consists of mum , dad, daughter and son .

Characteristics

Budget-Conscious: Families often have to stretch their travel budget further, seeking value for their money.

Space Matters: They require larger accommodations to comfortably fit everyone.

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Activities are Key: Children of different ages need entertainment options to stay engaged and avoid boredom.

Safety-Focused: Parents prioritize safe environments, both inside the hotel and when exploring the surrounding area.

Convenience: Families appreciate amenities that simplify travel (laundry facilities, in-room dining, etc.).

Tips for service them

Connecting Rooms or Suites: Provide options for adjoining rooms or suites for privacy and extra space.

Kid-Friendly Menus: Offer healthy and appealing food choices for children at your restaurant.

Family-Friendly Facilities: Dedicated play areas, pools, game rooms, or movie nights help kids have fun.

Packages with Local Attractions: Partner with amusement parks, zoos, museums to create attractive family bundles.

Cater to All Ages: Consider activities or amenities suitable for a range of ages, from toddlers to teenagers.

Family-Friendly Staff: Train staff to be patient and accommodating with young guests.

Kid-Proofing: Offer child safety equipment (outlet covers, crib rails) upon request.

Promotions: Run family-focused specials during school holidays.

Welcome Amenities: Small gifts or activities for kids upon arrival add a nice touch.

Community Connection: Partner with local businesses for discounts or recommendations geared towards families.

4. The Luxury Seeker

Luxury seekers are the types of hotel guest who prioritize exclusivity, superior quality, and personalized experiences. They are willing to pay a premium for the finest accommodations, exceptional service, and unique access that sets their travel apart from the ordinary.

Young adult woman relaxing at home, sitting on the sofa. Hispanic ethnicity.

Characteristics

Discerning Tastes: They expect the finest in accommodations, dining, and overall experiences.

High Expectations: They demand exceptional service that’s attentive and personalized.

Desire for Exclusivity: They seek unique, bespoke experiences not readily available to the masses.

Willing to Pay: Price is less of a concern than getting the very best and feeling pampered.

Status-Conscious: Luxury travel can be a way of signaling affluence and refined taste.

Tips for service them

Premium Rooms: Offer your most spacious and well-appointed suites with luxurious finishes and stunning views.

Upscale Dining: Exquisite cuisine, fine dining options, and perhaps even a renowned chef on-site.

Concierge Services: Provide dedicated staff to anticipate needs, arrange exclusive activities, and make the impossible possible.

Special Touches: Welcome gifts, personalized notes, access to private lounges, or curated local experiences elevate the stay.

Discretion and Privacy: Luxury travelers often value peace and seclusion.

Additional consideration for them

Brand Partnerships: Collaborate with high-end brands for amenities or exclusive offers.

Bespoke Itineraries: Design custom experiences based on interests (private shopping trips, behind-the-scenes tours).

Unparalleled Staff Training: Ensure flawless service exceeding standard hospitality practices.

Anticipate Needs: Proactively addressing potential requests demonstrates refined service.

Memorable Moments: Facilitate experiences that will leave a lasting impression.

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5. The Budget Traveler

Budget travelers prioritize affordability and seek out the best value for their money when making travel decisions. They focus on accommodations and experiences that offer basic necessities and comfort at a price that fits their limited budget.

four happy young travelers holding map in hands and looking for their way in town

Characteristics

Price-Conscious: Accommodation cost is a primary concern, and they prioritize affordability.

Practical: They seek basic necessities and clean, functional spaces.

Seek Value: Focus is on getting the best possible experience within their budget constraints.

May be Resourceful: May research deals, discounts, and alternative accommodation options (hostels, shared rooms).

Diverse Group: Can include students, backpackers, solo travelers, or those simply on a tight budget.

Tips for attending them

Affordable Rooms: Offer a range of room types, including basic options with essential amenities.

Competitive Rates: Monitor competitor pricing to stay appealing to price-sensitive travelers.

Emphasize Value: Highlight what’s included in the price (cleanliness, Wi-Fi, location) to show they get what they pay for.

Consider Add-Ons: Simple breakfast, free parking, or affordable airport transfer options can add further value.

Transparency: Clearly state costs and any additional fees upfront to avoid surprises.

5. The “Bleisure” Traveler

The term “bleisure” is a portmanteau of “business” and “leisure.” A bleisure traveler combines a business trip with leisure activities, aiming to experience the destination beyond just work commitments.

The “Bleisure” Traveler who is look in mobile

Characteristics

Blending Boundaries: Combines business travel with elements of leisure and exploration.

Seeks Work-Life Balance: Aims for productive work while also experiencing the destination.

Time-Conscious: Needs to balance work responsibilities with leisure activities, often on a tight schedule.

May Extend Trips: Likely to add extra days for personal enjoyment before or after business obligations.

Tech-Reliant: Requires reliable Wi-Fi and workspace accommodations, even during leisure time.

Tips for presenting them

Work Amenities: Provide in-room work areas, business centers, strong Wi-Fi throughout the hotel.

Leisure Options: Promote local attractions, restaurants, and experiences easily accessible during downtime.

Flexible Check-out: Allow for later departures if possible, to accommodate schedules and leisure time.

Partnerships with Local Businesses: Collaborate with tour companies, attractions, or local businesses relevant to both work and leisure.

Appealing to Spouses/Families: If feasible, offering amenities or activities for accompanying family members makes the trip more attractive.

7. Other Notable Types

Wellness Travelers

These types of hotel guest prioritize health, mindfulness, and self-care during their travels. Hotels can cater to them with spa facilities, yoga and meditation spaces, healthy food options, and partnerships with local wellness providers.

Groups traveler

Traveling groups, whether for conferences, weddings, or reunions, have distinct needs. They might require meeting spaces, block bookings, group dining options, and coordinated activities or transportation.

International Guests

Travelers from different countries come with cultural expectations, language barriers, and specific preferences. Hotels can adapt by offering multilingual staff, accommodating dietary needs, and providing information relevant to international guests.

Special Needs Guests

Travelers with disabilities or specific requirements need accommodations that ensure accessibility and comfort. This includes accessible rooms, staff training on disability awareness, and the ability to address diverse needs.

Conclusion

Whether you’re a seasoned hotelier or new to the industry, taking the time to analyze the types of guests who walk through your doors is an investment in success.

Consider conducting surveys, examining booking data, and staying up-to-date on travel trends to continuously refine your services. Remember, in the world of hospitality, understanding your clientele is the key to creating unforgettable experiences.

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